Hero Identity new
Australian identity is an important part of World Youth Day, where you come from is part of how you participate and how people engage with you. It is great fun finding out where people come from and it is no secret that most of the world has a soft spot for us Aussies. So identifying as part of the group and to the rest of the world needs some thought.

There are two national initiatives by the Australian WYD Committee that boasts Australian identity during our WYD pilgrimages. Firstly the Aussie pilgrim T-shirt and secondly the Australian Gathering during the WYD week where Australian gather to share their pilgrimage stories and the celebrate being Australian in the midst of the universal Catholic church.

WYD2019 Pilgim Tshirt Design Brief

Australian pilgrims’ national identity is an important part of every World Youth Day pilgrimage. The pilgrim T-shirt is at the centre of this visual identity. Each Aussie pilgrim will receive a t-shirt as part of their pilgrimage experience and it will be proudly worn on pilgrimage and become a treasured memory of the event, worn back home. The shirt is a gift from the WYD Committee to pilgrims to help support and identify the Australian pilgrims at World Youth Day.

Design Brief  Download here

Size: BACK - A3 (297mm x 420mm)

         FRONT - A3 (297mm x 420mm)

Design Elements: The design should assist in identifying the Australian contingent at WYD 2019 by expressing something of the unique Australian character. Generally, it should be youthful and reflect a vibrant and energetic feel. 

Needs to include: The word ‘Australia’ prominently on the back, WYD 2019 official logo in its entirety (no modification or separation of its elements to be used) and the following text ‘Australian Pilgrimage to WYD 2019’, WYD Theme “I am the servant of the Lord. May it be done to me according to your word” Lk 1:38.

Could include: Catholic symbolism, Australian symbols, Marian theme, Dare to say Yes.

Colour:  Blue (C:94 M:47 Y24 K:0, R:39 G:116, B:174) print, with accents of White on Yellow/Gold Shirt (two colour print only)

Artwork: Original file (e.g. EPS, CDR, Ilus) plus Jpeg/PDF to be supplied.

Submissions Close: Friday, June 22th, 2018 and are to be submitted via wyd.catholic.org.au

Feedback on design submissions will be conducted on the ACBC Office for Youth Facebook Page in July. The final decision is made by the Australian WYD Committee. The chosen design will be announced in August, and the design and designer will be promoted through Catholic Media Channels.

Terms and Conditions: 
By submitting an entry the entrant agrees to be bound by the following terms; 

  • Entries should be original work which they (or their team) have devised and produced
  • Entries must not infringe the intellectual property rights or moral rights of any person
  • Entries must be royalty free for the WYD Committee to use, reproduce, adapt, modify or to publicise the entry or any part of the entry for the express purpose of the pilgrim t-shirt (including all information and material comprising the entry and all intellectual property rights associated with the entry)
  • Entrant agrees to do nothing that prevents or hinders WYD Committee from using, reproducing, adapting, modifying or publicising the entry or any part of the entry (including all information and material comprising the entry and all intellectual property rights associated with the entry) in connection with the design of the pilgrim t-shirt.
  • Entrant acknowledges that WYD Committee may or may not use any aspect of any awarded or unawarded entry.

    Download full brief here.